The Truth About Packaging

I love packaging. Packaging is a powerful force in my life. I buy Ms. Meyers Clean Day Soap, not because I think it's necessarily the best soap, but because I love their packaging. The creative genius behind this packaging is Werner Design Werks.

I think my favorite thing about my job is coming up with packaging concepts. I like doing that just as much as playing with words until I find just the right way to say something. So, I'm a lucky girl to get to do such fun things.

I was thumbing through the creativity issue of HOW yesterday when I ran across this smart self promotion piece from Hatch Design out in San Francisco. They printed it on egg carton material--how clever is that?