Friday, January 16, 2009

The Addys & Those Funny Guys at Google

Oh, Addy Awards, you kill me with your complicated categories and difficult directions. Even those of us who work in marketing and advertising are bewitched by your verbiage.

Last Friday, my marketing friends and I had to round up our entries for the Addy Awards. It was complicated, to say the least, and left me questioning my own knowledge of the work I'd done—is this a self promotion piece, a sales kit, a direct marketing piece?

I love the look people get in their eyes when they're really confused and they're really nervous. It really is the only thing that keeps you from reaching out and strangling somebody sometimes—seriously, you know you've been there. I liken Addy submission day to tax day. You're trying to fill out your own form and somebody keeps asking you how to fill out their form. I just wanted to yell, "Fill out your own dad-gum form, it's every man for himself."

After hours (and I do mean hours) of frantic coworkers hanging out at my door asking me—the most confused and irritated of us all—if we were doing our submissions properly, Roberta (coworker) and I loaded my station wagon down with the entries from our department. Just as we were walking out the door (boxes in our arms) I asked Berta if she knew where we were going, "No. Do you?" Of course not, I'd never even heard of this place.

Thank you, sweet baby Jesus, for Google. All this time I thought I loved them because of Google Maps, Gmail, Google Reader, or—my favorite—because I can text them a question and they will text back the answer. Just last night, I texted them "Pei Wei Nashville Tennessee" and in less than a minute Google responded with the address and phone number which made picking up dinner as easy-as-pie.

But it's not their functionality that turns me on. I should have known it would be their sense of humor. Just as we were jetting out the door, I entered my work address as my starting place. Please look at how LifeWay Plaza came up on Google maps.


So now I work on Jr. Achievement Street—sure feels like it some days.

Google, you tickle my funny bone with your wit.

1 comment:

Tommy said...

Yes. Google = genius. I'm hooked, and I can't stop starin'.